If Comic Sans could talk …. You think I’m pedestrian and tacky? Guess the fuck what, Picasso. We don’t all have seventy-three weights of stick-up-my-ass Helvetica sitting on our seventeen-inch MacBook Pros. …. Sorry I’m standing in the way of your minimalist Bauhaus-esque fascist snoozefest. Maybe sometime you should take off your black turtleneck, stop [...]
Category Archives: typography
Arial’s sordid past revealed
July 15, 2008 – 1:32 am
Mark Simonson in his post, The Scourge of Arial: Arial is everywhere. If you don’t know what it is, you don’t use a modern personal computer. Arial is a font that is familiar to anyone who uses Microsoft products, whether on a PC or a Mac. It has spread like a virus through the typographic [...]
A font we can believe in
June 27, 2008 – 6:50 pm
Many have commented on the savvy choice of H&FJ’s Gotham in Obama’s presidential campaign. What’s interesing to me is, having seen how organizations make these types of decisions, a minor choice like typeface and logo can reveal quite a lot about the values and internal dynamics of the decision-makers. A purely consensus choice will lead [...]
